GEO
What is GEO optimization for ecommerce sites?
GEO optimization tracks whether products, brands, and pages appear in AI answers, citations, recommendations, and AI referrals.
GEO optimization is not traditional SEO with a new label. It reorganizes page evidence around AI search and generated answers. Ecommerce teams need to know whether ChatGPT, Perplexity, Gemini, Doubao, or similar products mention their brand, products, or URLs in sample questions. They also need to know which pages are collected by AI crawlers and whether AI referrals produce downstream visits. PteroAI separates recommendation exposure, asset collection, intent signals, GSC, and commerce outcomes so partial logs do not become a false certainty.